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Also, be sure to check out my companion blog at http://MarComCentral.blogspot.com/ for information, ideas and tools to improve your sales and marketing efforts.
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Sunday, November 8, 2015

7 Shortcuts to Work Smarter, Not Harder

From http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder

 


They say you can do anything if you just work hard. Well, they’re wrong.
November 3, 2015
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need proof? You can’t inflate a flat car tire by blowing into it as hard as you can, the same way you can’t effectively mow a lawn with a pair of household scissors. No, you need the right tools, the right strategies, for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more productively without expending any additional effort—aka here’s how to work smarter, not harder:
1. Walk away.
Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive. Removing yourself from the work environment immediately reduces stress and gives your brain a chance to “catch up.” If you’re working on a hard problem, your subconscious mind will continue working on it even if your conscious mind is trying to relax—which is why sometimes, solutions magically pop into your mind when you aren’t thinking about the problem. Either way, you’ll come back refreshed and in a healthier, more focused mental state for work.
2. Recognize and eliminate distractions.
This should be obvious, but the most dangerous distractions are the ones you don’t even realize are distracting. Maybe you’re working on a new marketing plan with a couple tabs of research open, and a third tab that’s, conveniently, open to Facebook. You get a new notification, so you click out of your Word doc to check it real quick. You spend 20 seconds looking at the post you were just tagged in (or the event you were just invited to or the “like” your status just got) before you minimize it again. Twenty seconds isn’t a long time, but it breaks your focus and forces you to restart your last train of thought, possibly costing you a few minutes or more. Compound that happening several times an hour, and you’ve instantly reduced your overall productivity.
3. Ignore low-priority items.
Low-priority items sneak up on you, artificially increasing the length of your to-do list and distracting you from more important work. Say you’re working on a big project when a co-worker emails you about a quick change you need to make on your company’s website. Logging on and making the change won’t take much time, but it will distract you from the project and stress you out if you have to postpone it until later. The best way to fight against these low-priority items is to ignore them altogether. Go into “do not disturb” mode by working offline if you can and don’t write them down on your to-do list—they aren’t worth your immediate concern, so you’ll get to them when you get to them. (Just don’t do the same for high-priority tasks.)
4. Create routine habits.
Habits happen naturally after they’re formed—they become a ritual, something you can slip into automatically, something you don’t even have to think about. For example, if you have to update an editorial calendar every day, make it an unconscious habit, sparing you the necessity of remembering it in a desperate scramble. Forming habits is the hard part—a good rule of thumb is to force yourself to commit the action every day, with no breaks from the routine, until it comes naturally (some people say it takes 30 days, but the evidence is iffy and subjective).
5. Work in chunks.
Instead of sitting down to complete an entire project, sit down to accomplish one goal element or work for a certain number of hours. Forcing yourself to complete the entirety of a project or complex task will stress you out and make you less productive. Instead, allow yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.
6. “Multitask” (not in the traditional sense).
No matter how busy you are, there are always “negative spaces” in your day—and these gaps are when you should “multitask.” Try to fill the empty spaces with productive work: On your lunch break, watch a tutorial video or catch up on your emails. On your drive into work, listen to audiobooks or podcasts. During your workouts, catch up on some voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.
7. Work around your strengths and weaknesses.
You know yourself better than anybody. You have strengths and weaknesses inherent to your being, and they’re going to affect how you work. Navigate around these by taking on more tasks that you’re good at and staying away from ones that slow you down; don’t try to do them all yourself. Delegate or work together with others to shoulder the burden of your weakest tasks or skills, and spend more time doing what you do best.





They say you can do anything if you just work hard. Well, they’re wrong. - See more at: http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf
They say you can do anything if you just work hard. Well, they’re wrong.
November 3, 2015
- See more at: http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf
They say you can do anything if you just work hard. Well, they’re wrong.
November 3, 2015
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need proof? You can’t inflate a flat car tire by blowing into it as hard as you can, the same way you can’t effectively mow a lawn with a pair of household scissors. No, you need the right tools, the right strategies, for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more productively without expending any additional effort—aka here’s how to work smarter, not harder:

1. Walk away.

Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive. Removing yourself from the work environment immediately reduces stress and gives your brain a chance to “catch up.” If you’re working on a hard problem, your subconscious mind will continue working on it even if your conscious mind is trying to relax—which is why sometimes, solutions magically pop into your mind when you aren’t thinking about the problem. Either way, you’ll come back refreshed and in a healthier, more focused mental state for work.

2. Recognize and eliminate distractions.

This should be obvious, but the most dangerous distractions are the ones you don’t even realize are distracting. Maybe you’re working on a new marketing plan with a couple tabs of research open, and a third tab that’s, conveniently, open to Facebook. You get a new notification, so you click out of your Word doc to check it real quick. You spend 20 seconds looking at the post you were just tagged in (or the event you were just invited to or the “like” your status just got) before you minimize it again. Twenty seconds isn’t a long time, but it breaks your focus and forces you to restart your last train of thought, possibly costing you a few minutes or more. Compound that happening several times an hour, and you’ve instantly reduced your overall productivity.

3. Ignore low-priority items.

Low-priority items sneak up on you, artificially increasing the length of your to-do list and distracting you from more important work. Say you’re working on a big project when a co-worker emails you about a quick change you need to make on your company’s website. Logging on and making the change won’t take much time, but it will distract you from the project and stress you out if you have to postpone it until later. The best way to fight against these low-priority items is to ignore them altogether. Go into “do not disturb” mode by working offline if you can and don’t write them down on your to-do list—they aren’t worth your immediate concern, so you’ll get to them when you get to them. (Just don’t do the same for high-priority tasks.)

4. Create routine habits.

Habits happen naturally after they’re formed—they become a ritual, something you can slip into automatically, something you don’t even have to think about. For example, if you have to update an editorial calendar every day, make it an unconscious habit, sparing you the necessity of remembering it in a desperate scramble. Forming habits is the hard part—a good rule of thumb is to force yourself to commit the action every day, with no breaks from the routine, until it comes naturally (some people say it takes 30 days, but the evidence is iffy and subjective).

5. Work in chunks.

Instead of sitting down to complete an entire project, sit down to accomplish one goal element or work for a certain number of hours. Forcing yourself to complete the entirety of a project or complex task will stress you out and make you less productive. Instead, allow yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.

6. “Multitask” (not in the traditional sense).

No matter how busy you are, there are always “negative spaces” in your day—and these gaps are when you should “multitask.” Try to fill the empty spaces with productive work: On your lunch break, watch a tutorial video or catch up on your emails. On your drive into work, listen to audiobooks or podcasts. During your workouts, catch up on some voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.

7. Work around your strengths and weaknesses.

You know yourself better than anybody. You have strengths and weaknesses inherent to your being, and they’re going to affect how you work. Navigate around these by taking on more tasks that you’re good at and staying away from ones that slow you down; don’t try to do them all yourself. Delegate or work together with others to shoulder the burden of your weakest tasks or skills, and spend more time doing what you do best.
Good time management means that you maximize the daily return on the energy and mental effort you expend. Learn 8 ways to balance your workload and make the most of your time on the clock.
- See more at: http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf
They say you can do anything if you just work hard. Well, they’re wrong.
November 3, 2015
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need proof? You can’t inflate a flat car tire by blowing into it as hard as you can, the same way you can’t effectively mow a lawn with a pair of household scissors. No, you need the right tools, the right strategies, for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more productively without expending any additional effort—aka here’s how to work smarter, not harder:

1. Walk away.

Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive. Removing yourself from the work environment immediately reduces stress and gives your brain a chance to “catch up.” If you’re working on a hard problem, your subconscious mind will continue working on it even if your conscious mind is trying to relax—which is why sometimes, solutions magically pop into your mind when you aren’t thinking about the problem. Either way, you’ll come back refreshed and in a healthier, more focused mental state for work.

2. Recognize and eliminate distractions.

This should be obvious, but the most dangerous distractions are the ones you don’t even realize are distracting. Maybe you’re working on a new marketing plan with a couple tabs of research open, and a third tab that’s, conveniently, open to Facebook. You get a new notification, so you click out of your Word doc to check it real quick. You spend 20 seconds looking at the post you were just tagged in (or the event you were just invited to or the “like” your status just got) before you minimize it again. Twenty seconds isn’t a long time, but it breaks your focus and forces you to restart your last train of thought, possibly costing you a few minutes or more. Compound that happening several times an hour, and you’ve instantly reduced your overall productivity.

3. Ignore low-priority items.

Low-priority items sneak up on you, artificially increasing the length of your to-do list and distracting you from more important work. Say you’re working on a big project when a co-worker emails you about a quick change you need to make on your company’s website. Logging on and making the change won’t take much time, but it will distract you from the project and stress you out if you have to postpone it until later. The best way to fight against these low-priority items is to ignore them altogether. Go into “do not disturb” mode by working offline if you can and don’t write them down on your to-do list—they aren’t worth your immediate concern, so you’ll get to them when you get to them. (Just don’t do the same for high-priority tasks.)

4. Create routine habits.

Habits happen naturally after they’re formed—they become a ritual, something you can slip into automatically, something you don’t even have to think about. For example, if you have to update an editorial calendar every day, make it an unconscious habit, sparing you the necessity of remembering it in a desperate scramble. Forming habits is the hard part—a good rule of thumb is to force yourself to commit the action every day, with no breaks from the routine, until it comes naturally (some people say it takes 30 days, but the evidence is iffy and subjective).

5. Work in chunks.

Instead of sitting down to complete an entire project, sit down to accomplish one goal element or work for a certain number of hours. Forcing yourself to complete the entirety of a project or complex task will stress you out and make you less productive. Instead, allow yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.

6. “Multitask” (not in the traditional sense).

No matter how busy you are, there are always “negative spaces” in your day—and these gaps are when you should “multitask.” Try to fill the empty spaces with productive work: On your lunch break, watch a tutorial video or catch up on your emails. On your drive into work, listen to audiobooks or podcasts. During your workouts, catch up on some voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.

7. Work around your strengths and weaknesses.

You know yourself better than anybody. You have strengths and weaknesses inherent to your being, and they’re going to affect how you work. Navigate around these by taking on more tasks that you’re good at and staying away from ones that slow you down; don’t try to do them all yourself. Delegate or work together with others to shoulder the burden of your weakest tasks or skills, and spend more time doing what you do best.
Good time management means that you maximize the daily return on the energy and mental effort you expend. Learn 8 ways to balance your workload and make the most of your time on the clock.
- See more at: http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf
They say you can do anything if you just work hard. Well, they’re wrong.
November 3, 2015
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need proof? You can’t inflate a flat car tire by blowing into it as hard as you can, the same way you can’t effectively mow a lawn with a pair of household scissors. No, you need the right tools, the right strategies, for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more productively without expending any additional effort—aka here’s how to work smarter, not harder:

1. Walk away.

Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive. Removing yourself from the work environment immediately reduces stress and gives your brain a chance to “catch up.” If you’re working on a hard problem, your subconscious mind will continue working on it even if your conscious mind is trying to relax—which is why sometimes, solutions magically pop into your mind when you aren’t thinking about the problem. Either way, you’ll come back refreshed and in a healthier, more focused mental state for work.

2. Recognize and eliminate distractions.

This should be obvious, but the most dangerous distractions are the ones you don’t even realize are distracting. Maybe you’re working on a new marketing plan with a couple tabs of research open, and a third tab that’s, conveniently, open to Facebook. You get a new notification, so you click out of your Word doc to check it real quick. You spend 20 seconds looking at the post you were just tagged in (or the event you were just invited to or the “like” your status just got) before you minimize it again. Twenty seconds isn’t a long time, but it breaks your focus and forces you to restart your last train of thought, possibly costing you a few minutes or more. Compound that happening several times an hour, and you’ve instantly reduced your overall productivity.

3. Ignore low-priority items.

Low-priority items sneak up on you, artificially increasing the length of your to-do list and distracting you from more important work. Say you’re working on a big project when a co-worker emails you about a quick change you need to make on your company’s website. Logging on and making the change won’t take much time, but it will distract you from the project and stress you out if you have to postpone it until later. The best way to fight against these low-priority items is to ignore them altogether. Go into “do not disturb” mode by working offline if you can and don’t write them down on your to-do list—they aren’t worth your immediate concern, so you’ll get to them when you get to them. (Just don’t do the same for high-priority tasks.)

4. Create routine habits.

Habits happen naturally after they’re formed—they become a ritual, something you can slip into automatically, something you don’t even have to think about. For example, if you have to update an editorial calendar every day, make it an unconscious habit, sparing you the necessity of remembering it in a desperate scramble. Forming habits is the hard part—a good rule of thumb is to force yourself to commit the action every day, with no breaks from the routine, until it comes naturally (some people say it takes 30 days, but the evidence is iffy and subjective).

5. Work in chunks.

Instead of sitting down to complete an entire project, sit down to accomplish one goal element or work for a certain number of hours. Forcing yourself to complete the entirety of a project or complex task will stress you out and make you less productive. Instead, allow yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.

6. “Multitask” (not in the traditional sense).

No matter how busy you are, there are always “negative spaces” in your day—and these gaps are when you should “multitask.” Try to fill the empty spaces with productive work: On your lunch break, watch a tutorial video or catch up on your emails. On your drive into work, listen to audiobooks or podcasts. During your workouts, catch up on some voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.

7. Work around your strengths and weaknesses.

You know yourself better than anybody. You have strengths and weaknesses inherent to your being, and they’re going to affect how you work. Navigate around these by taking on more tasks that you’re good at and staying away from ones that slow you down; don’t try to do them all yourself. Delegate or work together with others to shoulder the burden of your weakest tasks or skills, and spend more time doing what you do best.
Good time management means that you maximize the daily return on the energy and mental effort you expend. Learn 8 ways to balance your workload and make the most of your time on the clock.
- See more at: http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf

7 Shortcuts to Work Smarter, Not Harder

They say you can do anything if you just work hard. Well, they’re wrong.
November 3, 2015
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need proof? You can’t inflate a flat car tire by blowing into it as hard as you can, the same way you can’t effectively mow a lawn with a pair of household scissors. No, you need the right tools, the right strategies, for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more productively without expending any additional effort—aka here’s how to work smarter, not harder:

1. Walk away.

Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive. Removing yourself from the work environment immediately reduces stress and gives your brain a chance to “catch up.” If you’re working on a hard problem, your subconscious mind will continue working on it even if your conscious mind is trying to relax—which is why sometimes, solutions magically pop into your mind when you aren’t thinking about the problem. Either way, you’ll come back refreshed and in a healthier, more focused mental state for work.

2. Recognize and eliminate distractions.

This should be obvious, but the most dangerous distractions are the ones you don’t even realize are distracting. Maybe you’re working on a new marketing plan with a couple tabs of research open, and a third tab that’s, conveniently, open to Facebook. You get a new notification, so you click out of your Word doc to check it real quick. You spend 20 seconds looking at the post you were just tagged in (or the event you were just invited to or the “like” your status just got) before you minimize it again. Twenty seconds isn’t a long time, but it breaks your focus and forces you to restart your last train of thought, possibly costing you a few minutes or more. Compound that happening several times an hour, and you’ve instantly reduced your overall productivity.

3. Ignore low-priority items.

Low-priority items sneak up on you, artificially increasing the length of your to-do list and distracting you from more important work. Say you’re working on a big project when a co-worker emails you about a quick change you need to make on your company’s website. Logging on and making the change won’t take much time, but it will distract you from the project and stress you out if you have to postpone it until later. The best way to fight against these low-priority items is to ignore them altogether. Go into “do not disturb” mode by working offline if you can and don’t write them down on your to-do list—they aren’t worth your immediate concern, so you’ll get to them when you get to them. (Just don’t do the same for high-priority tasks.)

4. Create routine habits.

Habits happen naturally after they’re formed—they become a ritual, something you can slip into automatically, something you don’t even have to think about. For example, if you have to update an editorial calendar every day, make it an unconscious habit, sparing you the necessity of remembering it in a desperate scramble. Forming habits is the hard part—a good rule of thumb is to force yourself to commit the action every day, with no breaks from the routine, until it comes naturally (some people say it takes 30 days, but the evidence is iffy and subjective).

5. Work in chunks.

Instead of sitting down to complete an entire project, sit down to accomplish one goal element or work for a certain number of hours. Forcing yourself to complete the entirety of a project or complex task will stress you out and make you less productive. Instead, allow yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.

6. “Multitask” (not in the traditional sense).

No matter how busy you are, there are always “negative spaces” in your day—and these gaps are when you should “multitask.” Try to fill the empty spaces with productive work: On your lunch break, watch a tutorial video or catch up on your emails. On your drive into work, listen to audiobooks or podcasts. During your workouts, catch up on some voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.

7. Work around your strengths and weaknesses.

You know yourself better than anybody. You have strengths and weaknesses inherent to your being, and they’re going to affect how you work. Navigate around these by taking on more tasks that you’re good at and staying away from ones that slow you down; don’t try to do them all yourself. Delegate or work together with others to shoulder the burden of your weakest tasks or skills, and spend more time doing what you do best.
Good time management means that you maximize the daily return on the energy and mental effort you expend. Learn 8 ways to balance your workload and make the most of your time on the clock.
- See more at: http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf

7 Shortcuts to Work Smarter, Not Harder

They say you can do anything if you just work hard. Well, they’re wrong.
November 3, 2015
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need proof? You can’t inflate a flat car tire by blowing into it as hard as you can, the same way you can’t effectively mow a lawn with a pair of household scissors. No, you need the right tools, the right strategies, for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more productively without expending any additional effort—aka here’s how to work smarter, not harder:

1. Walk away.

Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive. Removing yourself from the work environment immediately reduces stress and gives your brain a chance to “catch up.” If you’re working on a hard problem, your subconscious mind will continue working on it even if your conscious mind is trying to relax—which is why sometimes, solutions magically pop into your mind when you aren’t thinking about the problem. Either way, you’ll come back refreshed and in a healthier, more focused mental state for work.

2. Recognize and eliminate distractions.

This should be obvious, but the most dangerous distractions are the ones you don’t even realize are distracting. Maybe you’re working on a new marketing plan with a couple tabs of research open, and a third tab that’s, conveniently, open to Facebook. You get a new notification, so you click out of your Word doc to check it real quick. You spend 20 seconds looking at the post you were just tagged in (or the event you were just invited to or the “like” your status just got) before you minimize it again. Twenty seconds isn’t a long time, but it breaks your focus and forces you to restart your last train of thought, possibly costing you a few minutes or more. Compound that happening several times an hour, and you’ve instantly reduced your overall productivity.

3. Ignore low-priority items.

Low-priority items sneak up on you, artificially increasing the length of your to-do list and distracting you from more important work. Say you’re working on a big project when a co-worker emails you about a quick change you need to make on your company’s website. Logging on and making the change won’t take much time, but it will distract you from the project and stress you out if you have to postpone it until later. The best way to fight against these low-priority items is to ignore them altogether. Go into “do not disturb” mode by working offline if you can and don’t write them down on your to-do list—they aren’t worth your immediate concern, so you’ll get to them when you get to them. (Just don’t do the same for high-priority tasks.)

4. Create routine habits.

Habits happen naturally after they’re formed—they become a ritual, something you can slip into automatically, something you don’t even have to think about. For example, if you have to update an editorial calendar every day, make it an unconscious habit, sparing you the necessity of remembering it in a desperate scramble. Forming habits is the hard part—a good rule of thumb is to force yourself to commit the action every day, with no breaks from the routine, until it comes naturally (some people say it takes 30 days, but the evidence is iffy and subjective).

5. Work in chunks.

Instead of sitting down to complete an entire project, sit down to accomplish one goal element or work for a certain number of hours. Forcing yourself to complete the entirety of a project or complex task will stress you out and make you less productive. Instead, allow yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.

6. “Multitask” (not in the traditional sense).

No matter how busy you are, there are always “negative spaces” in your day—and these gaps are when you should “multitask.” Try to fill the empty spaces with productive work: On your lunch break, watch a tutorial video or catch up on your emails. On your drive into work, listen to audiobooks or podcasts. During your workouts, catch up on some voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.

7. Work around your strengths and weaknesses.

You know yourself better than anybody. You have strengths and weaknesses inherent to your being, and they’re going to affect how you work. Navigate around these by taking on more tasks that you’re good at and staying away from ones that slow you down; don’t try to do them all yourself. Delegate or work together with others to shoulder the burden of your weakest tasks or skills, and spend more time doing what you do best.
Good time management means that you maximize the daily return on the energy and mental effort you expend. Learn 8 ways to balance your workload and make the most of your time on the clock.
- See more at: http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf

Wednesday, June 17, 2015

Go Green, Move Further Into the Black by Jeffrey Steele On Jun 1, 2015

 As posted on http://www.myprintresource.com/article/12059910/go-green-move-further-into-the-black


These days, embracing a deeper shade of green is a wise move. As you work to make your shop more sustainable, you have more resources and more opportunities to go green. There’s also greater motivation to stay on course, as additional customers choose suppliers based on environmental performance.
As one expert said, aiming at sustainability can seem overwhelming. But like anything else, if you start with small steps, then move to larger ones, you can get there. Above all, realize going green does not require going into the red.
“Sustainability is a win-win-win situation as it brings together reducing material use, material waste, reducing cost and protecting the environment,” said Gary Jones, assistant vice president of EHS affairs for the Pittsburgh-based Printing Industry of America.
Small steps, he said, might start with examining the kind of cleaning solutions you use. If possible, switch to a low VOC, low-vapor pressure solution.
Also, look at the paper you utilize. “Most of the environmental impact is tied to paper rather than printing,” said Phil Riebel, president of Chicago-based Two Sides North America, an industry-funded non-profit promoting the sustainability of print and paper, whose membership has tripled since 2012.
“The number one thing they can do is ensure they are buying certified paper produced from well-managed forests. The certification systems they should be looking at are the Sustainable Forestry Initiative (FSI) and the Forest Stewardship Council (FSC). If you buy paper that’s certified by one or the other, you have the assurance that the forest is being managed responsibly.”
There are other eco systems that explore the complete life cycle of paper, Riebel said. One is the EcoLogo, the other the Green Seal. “These systems look at other paper making aspects, ensuring the entire life cycle is considered,” he said. “Green Seal is more focused on the recycled content of paper.”
Doreen Monteleone, sustainability specialist with Sustainable Green Printing Partnership of Sayville, NY and principal of D2 Advisory Group, said when it comes to flexographic printers, the lowest-hanging fruit comes in sizing up their current status. “Record how much water you’re using, what your energy bill is, how much waste you’re generating, your illness and injury rates,” she advises.
“Get people from each department, and on the shop floor, for feedback on where you can make improvements. People target retrofitting of lights right away. Most public utilities will come in and do an energy audit for free.
“They will look at what type of light bulbs you have and if you have motion sensors. Often, you’ll find if you retrofit your lighting fixtures, and put in motion sensors, you’ll have complete return on investment in less than two years.”
Seeking feedback from the plant floor, where employees are generating scrap material, may result in recommendations on how to reduce scrap or on materials that can be recycled. For instance, some companies catalog all their leftover ink and use it in future jobs or blend it into current ink supplies, she said.

Big Picture, Bigger Steps

As for larger actions, Jones recommends shops upgrade, update, or replace their technology. This can involve improving existing technology such as adding or replacing automatic blanket wash technology with systems that don’t generate liquid waste and use lower VOC containing solvents or outright replacing technology. This could involve moving to technologies that don’t demand or require the same kind of chemistry as has been used such as digital output devices. Digital devices offer certain advantages such as reducing waste by not making plates. You won’t have to use chemistry or manage waste water discharges from plate processing. However complete replacements of technology is sometimes not very realistic. People are not sitting around on piles of cash. What drives that technology is what is being printed. If you have short-run work, you may be able to produce it on a digital platform; if running long-run work, it’s not cost effective.”
Monteleone also advises examining your ink system. There are solvent-based systems, water-based systems and radiation curables, she said.
Depending on the job you’re running, it may be to your advantage to consult with your suppliers to ensure you have the lowest volatile-organic compound to work with your current system. “Maybe if you retrofit, you can go from solvent inks to the radiation curables. But that’s a big investment,” she said.
“If you have a print job that requires solvent inks, make sure you’re using the lowest VOC inks you can use. And that requires an ongoing communication with your ink supplier, because new formulations come out all the time.”
Also examine water use, which could encompass everything from how you clean up a press to whether you have low-flow toilets in your restrooms.
Much depends on whether you have control of the facility, or whether you’re renting. If you have control over landscaping, you may want to use xeriscape plants, which are plants whose growth doesn’t require a lot of water.
“If you’re buying a new building, put in gardens that require very little water,” she said. “You have to look at the whole picture, not just the print room.”

Caring Customers

Do customers care if you go green? It depends, Riebel said.
There are leading companies that prioritize sustainability and select suppliers based on environmental performance. He points to JCPenney, for instance, as a major corporate entity that uses a scorecard examining price, quality, service and environmental performance. “The big guys like Time Inc. and JCP, those big paper buyers, have sustainable paper purchasing polices,” he said. “If you want to supply these guys, it’s an important part of the mix.”
Monteleone said that after the Sustainable Green Printing Partnership was initiated in 2007, both printers and print buyers had to be made aware of the partnership. “Now there are almost 60 printers that are certified,” she said. “And printers are actually hearing from the print buyers, ’Are you certified?’”
There’s still a misconception about how green is defined in printing, Jones said. Often, it is defined as certification for paper substrates and this brings a bad connotation. There’s a cost on printer’s part to obtain that certification. However, the customer doesn’t want to pay more because of the cost of obtaining that certification. Printers have to recoup their cost, but whenever they attempt to do so, they run into headwinds, which in turn has lent the green initiative a bad name, Jones reported.
“But sustainability is more than just the certification of the fiber in the paper,” he added. “It’s people, planet, and profit which is everything involved in the print manufacturing cycle. How it is printed, how it is delivered, the life cycle of the printed pieces, the inks and coatings used to print the product. And then you have the manufacturing process.” Applying sustainability principals has allowed printing operations to significantly reduce costs, improve the environmental footprint of their customer’s product, and protect the environment which means everyone wins.
At Salem Printing in Winston-Salem, NC, a nearly 30-year-old company that handles commercial packaging, flexographic work, digital and data analytics in regard to direct mail, clients may not want to pay more for sustainability, but do “certainly like our sustainable message,” president and CEO Phil Kelley Jr. said.
“Our clients like a good honest partner that cares about everything we do.”
The green initiatives the company has taken fall in line with Kelley’s motto that “you don’t have to sell that you’re green to make more money.”
The company earned Forest Stewardship Council certification, and was an early adopter of computer-to-plate technology, embracing the technology of water washout. “We effectively became a chemistry-free pre-press department, which was a big step,” Kelley said. “We watched ink technologies, and about six or seven years ago, we went to the latest vegetable-based inks, not because they were green necessarily, but because they had better drying characteristics that made us more efficient. We recycle every scrap of waste and get paid for it, and were frankly quite surprised by how much we got for it. As we grew—and we’ve grown rapidly—that’s been a way of reducing our overall material cost.”
Kelley’s philosophy is that sustainability doesn’t have to be couched in anti-business terms. “You can talk about it in a pro-cost-efficiency way,” he reported. “And our clients like that message.”
One thing is certain, Jones said, and that is going green can save rather than cost printers money. He points to printers that have gone to “zero landfill,” recycling, reusing or reducing all their waste products. “By so doing, they have recovered tens of thousands of cost savings. Couple that with energy savings, reducing your energy consumption and looking at the efficiencies of, say, purchasing. There is a tremendous opportunity that folks don’t look at.”

Tuesday, March 17, 2015

SUNY-ESF/RadTech Webinar Series: Sustaining Energy Savings in a Manufacturing Facility

 https://lnkd.in/dS5AeRQ

Tuesday, March 31, 2015 from 2:00 PM to 3:00 PM (EDT)

Event Details

SUNY-ESF/RadTech Webinar Series: Sustaining Energy Savings in a Manufacturing Facility
Michael L. Stowe, PE, CEM, PEM, CP EnMS-Industrial
Learn how to sustain energy efficiency in your facility by focusing on process operations. In this webinar you will be introduced to methods to improve your energy efficiency including how to get more  product per unit of energy input; minimizing energy consumption and how your local utility can provide assistance and incentive programs. The presentation will include examples and case studies.

Have questions about SUNY-ESF/RadTech Webinar Series: Sustaining Energy Savings in a Manufacturing Facility? Contact the organizer 
 
 

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8 Ways to Effectively Prioritize the Things on Your To-Do List

 
Change your habits to become proactive—instead of reactive—in your approach to priorities... and see how much time you gain.

Priorities are things that are important—I know that, you know that. But a lot of us are guilty of the habit of reacting to the urgent things on—and off—our to-do list, rather than responding to the important ones.

Think about this: Important activities should be of high priority because they are the things that contribute most significantly to our objectives. They have more long-term impact, and they should help us the most in reaching our goals. Urgent activities are usually more short-term in nature and may or may not relate to our big-picture objectives, and they do not usually make significant contributions. Instead, by pressuring us daily, they make endless demands on our time.

There is a constant tension between the urgent and the important. And because the important things seldom need to be done today—and the urgent almost always do—there is a critical need to learn how to set proper priorities so that our visions, goals and desires can be met more effectively.

Don’t prioritize based on who gave you the work; fit it based on its importance and urgency for the big picture. Most people don’t take this time, the time to prioritize. They are usually reactive, so make a concerted effort to be proactive.

How much time could you gain by changing your habits—by more effectively prioritizing? Here are 8 time-gaining tips that you can apply to everyday tasks:
1. Create lists—a lot. Prioritized notes and lists help with focus and multitasking.
2. Set priorities during your daily planning. Eliminate or minimize unproductive to-do items from your daily list to make room for the productive ones.
3. Learn when your high-energy time is. Scheduling your priority work for when you have the most energy gains minutes through more effective work.
4. Early in the day, sort email and quickly categorize each piece appropriately—now, future, trash. Because each piece is only addressed once, you gain time throughout the day.
5. Request simplified emails. When appropriate, request that people send you prioritized emails that spell out the actions required of you with clear bullet points, not long narratives. Set the example yourself by sending only efficient, bullet-pointed emails.
6. Write down your objectives before you return phone calls to gain time through quicker, more effective communication.
7. Prioritize your reading by learning to skim industry newsletters, articles and books. Then read only what really gives you value.
8. Create a written agenda and follow it for every meeting. If you’re not the meeting organizer, help guide a long, rambling meeting to some actionable objectives.
Now find out how to organize your to-dos into 4 categories to weed out distractions and keep from being overwhelmed. 

Happy St. Patrick's Day !!!


Thursday, January 29, 2015

Sustainable Green Printing Partnership update



Congratulations SGP Community Members!
3M
Platinum Patron 
Renewed 

Explorer Pressroom Solutions
Silver Patron
Renewed

Flint Group
Silver Patron
Renewed

PolyOne/Wiliflex
Silver Patron
Renewed


SGP Joins
Sustainable Purchasing Leadership Council  

By becoming a member of the Sustainable Purchasing Leadership Council (SPLC), SGP has joined forces with leaders from government, industry, academia, standards organizations and NGOs to develop a groundbreaking guidance program for leadership in sustainable purchasing. Public and private sector organizations will use the program to guide trillions of dollars in collective purchasing towards goods and services that simultaneously meet the needs of their organization, society and the planet.

SGP joins an esteemed group of organizations representing purchasers, suppliers and the public interest, including Best Buy, Fedex, Green Seal, Goodyear, JC Penny, Office Depot, UPS and World Wildlife Fund.

As a member of the SPLC, SGP will play an instrumental role in solving the biggest obstacle to sustainable institutional purchasing: a lack of standardization in how sustainable purchasing is defined, guided, measured and rewarded. The Council's Guidance Program for Leadership in Sustainable Purchasing v1.0, now under development, will enable efficient sharing of best practices, solutions, training, benchmarking, recognition and policy efforts among organizations, sectors and regions.

 

SGP Board Approves Revised Bylaws
In early January, the SGP Board of Directors unanimously approved revised Bylaws. Last revised in 2010, the new Bylaws include the addition of a Chair-Elect and Immediate Past-Chair positions, changing terms from two to three years, and clarification of the roles of committees. 





Check Out Our SGP Channel

SGP Marketing & Communications Committee Seeks Members
The SGP Marketting & Communications Committee seeks additional members from the SGP Printer and Patron community. If you have an interest in helping to spread the word about the benefits of the SGP program, please contact Brittany Sutphin.


Did You Miss the SGP Community Gathering?
The first Annual SGP Community Gathering was held at SGIA Expo. We'd like to thank REI, Ann Inc and Miller Zell/Walmart for helping make the event such a remarkable success. With more than 75 attendees, dynamic presentations and practical takeaways, the Gathering was a real opportunity to build momentum and community for our ongoing sustainability journey.

Don't worry if you missed it! Enthusiastic attendee feedback has inspired us to rebroadcast the top presentations to a limited audience. Sign up to learn more.

 

SGP at ISS Long Beach
Twenty-six apparel screen-printing companies attended a luncheon at the Imprinted Sportswear Show (ISS) in Long Beach, CA to learn more about how to become certified printers under the leadership of the Sustainable Green Printing Partnership. Marci Kinter, SGP board member and vice president of SGIA and Marshall Atkinson, SGP board member and COO of Visual Impressions, Inc., hosted the luncheon, sponsored by SGIA. Attendees were presented information on how sustainability can lower their operating costs, how building a sustainability program can instill industry best-practices, and how leveraging sustainability certification can be good for new business opportunities. The lunch was very well attended, with a robust question and answer session with Marci and Marshall. 
Marci Kinter speaks to printers about SGP at ISS.

New Scope 2 Greenhouse Gas Protocol  
New guidance has been developed by the Greenhouse Gas Protocol for Scope 2 greenhouse gas emissions. Four years in the making, this guidance will provide much-needed clarity on how corporations measure emissions from electricity and energy purchases, including renewable energy. The new Scope 2 Guidance amendment fixes that problem by giving corporations a common framework to account for their energy emissions whether from electricity contracts or instruments like renewable energy credits. CDP, The Climate Registry and other reporting programs will soon require thousands of companies to report this additional information about their scope 2 emissions.
A webcast will be held on Jan 30 on the release of the new guidance.



Recognize an Environmental Advocate  
Who is a dedicated advocate for environmental awareness in the graphic arts industry? Nominations are now being accepted for the 2015 William D. Schaeffer Environmental Awards.
How to Nominate:
* Visit PIA's webpage for nomination criteria.
* Download the Nomination Form 
* To strengthen your nomination, PIA recommends including detailed letters of endorsement

Nominations must be received by Friday, March 6, 2015. For more information, email Kristina Iorio.

View our profile on LinkedIn

Join more than 
685 Sustainable Print Enthusiasts inSGP's LinkedIn Group!
  
@SGPPartnership

 JANUARY 2015  


Coming Events


Nov. 3, 2015
2nd Annual
SGP Community Event
Atlanta, GA


  
Platinum
3M 

Silver
Ashland Inc.
Durst Image Technology, US
Explorer Pressroom Solutions
Flint Group
Fujifilm Holdings America
Harper Corporation of America
INX International
MacDermid Printing Solutions
Primex Plastics Corporation
Printer Evolution
Prisco  
Shaughnessy
Top Value Fabrics
Transilwrap
  Unisource Worldwide
Wilflex 
Perception Wide Format Industries/Worthen Industries



Advertisers Printing Company
Alcom
C-P Flexible Packaging
cei (Coating Excellence International)
CGX Bridgetown Printing Company
City of Cleveland Division of Printing and Reproduction
Consolidated Printing Inc
DesignTex
Douglass Screen Printers
Duggal Visual Solutions
Earth Friendly Products
Forge Graphic Works
GFX International
Global Packaging
Great Big Pictures
Greenerprinter
Hasbro
Holland & Crosby Ltd.
Image Options
Infinity Images
InterFlex Group
J.L. Clark, Inc.
Meisel

Miller Zell
Minuteman Press
Modernistic, Inc.
Navitor East
Navitor Midwest
Navitor Southeast
One Touchpoint-Berman Printing
PhotoCraft
Pictura Graphics
Plastic Packaging - Forest City
Plastic Packaging - Hickory
PolyCello
Posty Cards
Premier Press
ProGraphix
Robbie Flexibles
RPI
Sandy Alexander Wide & Grand Format Division
Sentinel Printing
Specialty Printing, LLC
Starflex Packaging Inc
Stella Color, Inc.
SunDance Marketing Solutions
The John Roberts Company
The Robinette Company
Tweddle Group
US Government Printing Office
Visual Impressions, Inc.
Visual Marking Systems
Walle Corporation
Walmart Print Solutions
Webcrafters Inc
Learn More


How may we help you on your sustainability journey?
  
Contact Us!

SGP Community
Information
(703) 359-1376

SGP Certification
Technical Questions
(703) 359-1313

SGP Treasurer
(631) 319-0319

SGP Board Chairman
(763) 746-2518



The Sustainable Green Printing Partnership (SGP) is the printing industry standard for sustainability certification. SGP provides third party verified, whole-facility certification requiring continuous improvement of sustainability and best practices within print and bindery manufacturing operations.  SGP is an independent,
not-for-profit organization.

To view a listing of blog topics for each month, click on the arrow on the left side of that month.





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