Productivity Central features ideas, advice, technical information and more. Although geared to the printing industry, many of the concepts would be beneficial for enhancing productivity at any manufacturing firm. Production efficiency and quality go hand in hand with safety and sustainability, all natural byproducts of a well trained and motivated workforce.
This site is devoted to improving the productivity, profitability, safety and sustainability of your business. I hope you find it informational and entertaining. Please bookmark the site and come back often.
Also, be sure to check out my companion blog at http://MarComCentral.blogspot.com/ for information, ideas and tools to improve your sales and marketing efforts.
You can accomplish anything with
hard work, they say. You can make your business a success, earn a promotion,
master virtually any skill… if you just work hard.
Except working your butt off is not
always enough. Need proof? You can’t inflate a flat car tire by blowing into it
as hard as you can, the same way you can’t effectively mow a lawn with a pair
of household scissors. No, you need the right tools, the right strategies, for
the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work
more efficiently and more productively without expending any additional
effort—aka here’s how to work smarter, not harder:
1.
Walk away.
Walking away from a complex task
might seem counterintuitive, but breaks can actually make you more productive.
Removing yourself from the work environment immediately reduces stress and
gives your brain a chance to “catch up.” If you’re working on a hard problem,
your subconscious mind will continue working on it even if your conscious mind
is trying to relax—which is why sometimes, solutions magically pop into your
mind when you aren’t thinking about the problem. Either way, you’ll come back
refreshed and in a healthier, more focused mental state for work.
2.
Recognize and eliminate distractions.
This should be obvious, but the most dangerous distractions are the ones you
don’t even realize are distracting. Maybe you’re working on a new marketing
plan with a couple tabs of research open, and a third tab that’s, conveniently,
open to Facebook. You get a new notification, so you click out of your Word doc
to check it real quick. You spend 20 seconds looking at the post you were just
tagged in (or the event you were just invited to or the “like” your status just
got) before you minimize it again. Twenty seconds isn’t a long time, but it
breaks your focus and forces you to restart your last train of thought,
possibly costing you a few minutes or more. Compound that happening several
times an hour, and you’ve instantly reduced your overall productivity.
3.
Ignore low-priority items.
Low-priority items sneak up on you,
artificially increasing the length of your to-do list and distracting you from
more important work. Say you’re working on a big project when a co-worker
emails you about a quick change you need to make on your company’s website.
Logging on and making the change won’t take much time, but it will distract
you from the project and stress you out if you have to postpone it until later.
The best way to fight against these low-priority items is to ignore them
altogether. Go into “do not disturb” mode by working offline if you can and
don’t write them down on your to-do list—they aren’t worth your immediate
concern, so you’ll get to them when you get to them. (Just don’t do the same
for high-priority tasks.)
4.
Create routine habits.
Habits happen naturally after
they’re formed—they become a ritual, something you can slip into automatically,
something you don’t even have to think about. For example, if you have to
update an editorial calendar every day, make it an unconscious habit, sparing
you the necessity of remembering it in a desperate scramble. Forming
habits is the hard part—a good rule of thumb is to force yourself to commit the
action every day, with no breaks from the routine, until it comes naturally
(some people say it takes 30 days, but the evidence is iffy and subjective).
5.
Work in chunks.
Instead of sitting down to complete
an entire project, sit down to accomplish one goal element or work for a
certain number of hours. Forcing yourself to complete the entirety of a project
or complex task will stress you out and make you less productive. Instead,
allow yourself to work in shorter “bursts” to keep your mind fresh
and reduce your anxiety. That way, you can work to the very best of your
ability.
6.
“Multitask” (not in the traditional sense).
No matter how busy you are, there
are always “negative spaces” in your day—and these gaps are when you should
“multitask.” Try to fill the empty spaces with productive work: On your lunch
break, watch a tutorial video or catch up on your emails. On your drive into
work, listen to audiobooks or podcasts. During your workouts, catch up on some
voicemails or watch a TED Talk. The more you learn and work in these
negative spaces, the more you’ll get done overall.
7.
Work around your strengths and weaknesses.
You know yourself better than
anybody. You have strengths and weaknesses inherent to your being, and they’re
going to affect how you work. Navigate around these by taking on more tasks
that you’re good at and staying away from ones that slow you down; don’t try to
do them all yourself. Delegate or work together with others to shoulder the
burden of your weakest tasks or skills, and spend more time doing what you do
best.
They
say you can do anything if you just work hard. Well, they’re wrong.
- See more at:
http://www.success.com/article/7-shortcuts-to-work-smarter-not-harder#sthash.t9S7RSWE.dpuf
They say you can do anything if you just work hard. Well, they’re wrong.
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need
proof? You can’t inflate a flat car tire by blowing into it as hard as
you can, the same way you can’t effectively mow a lawn with a pair of
household scissors. No, you need the right tools, the right strategies,
for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more
productively without expending any additional effort—aka here’s how to
work smarter, not harder:
1. Walk away.
Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive.
Removing yourself from the work environment immediately reduces stress
and gives your brain a chance to “catch up.” If you’re working on a hard
problem, your subconscious mind will continue working on it even if
your conscious mind is trying to relax—which is why sometimes, solutions
magically pop into your mind when you aren’t thinking about the
problem. Either way, you’ll come back refreshed and in a healthier, more
focused mental state for work.
2. Recognize and eliminate distractions.
This should be obvious, but the most dangerous distractions
are the ones you don’t even realize are distracting. Maybe you’re
working on a new marketing plan with a couple tabs of research open, and
a third tab that’s, conveniently, open to Facebook. You get a new
notification, so you click out of your Word doc to check it real quick.
You spend 20 seconds looking at the post you were just tagged in (or the
event you were just invited to or the “like” your status just got)
before you minimize it again. Twenty seconds isn’t a long time, but it
breaks your focus and forces you to restart your last train of thought,
possibly costing you a few minutes or more. Compound that happening
several times an hour, and you’ve instantly reduced your overall
productivity.
3. Ignore low-priority items.
Low-priority items sneak up on you, artificially increasing the
length of your to-do list and distracting you from more important work.
Say you’re working on a big project when a co-worker emails you about a
quick change you need to make on your company’s website. Logging on and
making the change won’t take much time, but it will distract
you from the project and stress you out if you have to postpone it until
later. The best way to fight against these low-priority items is to
ignore them altogether. Go into “do not disturb” mode by working offline
if you can and don’t write them down on your to-do list—they
aren’t worth your immediate concern, so you’ll get to them when you get
to them. (Just don’t do the same for high-priority tasks.)
4. Create routine habits.
Habits happen naturally after they’re formed—they become a ritual,
something you can slip into automatically, something you don’t even have
to think about. For example, if you have to update an editorial
calendar every day, make it an unconscious habit, sparing you the
necessity of remembering it in a desperate scramble. Forming
habits is the hard part—a good rule of thumb is to force yourself to
commit the action every day, with no breaks from the routine, until it
comes naturally (some people say it takes 30 days, but the evidence is
iffy and subjective).
5. Work in chunks.
Instead of sitting down to complete an entire project, sit down to
accomplish one goal element or work for a certain number of hours.
Forcing yourself to complete the entirety of a project or complex task
will stress you out and make you less productive. Instead, allow
yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.
6. “Multitask” (not in the traditional sense).
No matter how busy you are, there are always “negative spaces” in
your day—and these gaps are when you should “multitask.” Try to fill the
empty spaces with productive work: On your lunch break, watch a
tutorial video or catch up on your emails. On your drive into work,
listen to audiobooks or podcasts. During your workouts, catch up on some
voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need
proof? You can’t inflate a flat car tire by blowing into it as hard as
you can, the same way you can’t effectively mow a lawn with a pair of
household scissors. No, you need the right tools, the right strategies,
for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more
productively without expending any additional effort—aka here’s how to
work smarter, not harder:
1. Walk away.
Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive.
Removing yourself from the work environment immediately reduces stress
and gives your brain a chance to “catch up.” If you’re working on a hard
problem, your subconscious mind will continue working on it even if
your conscious mind is trying to relax—which is why sometimes, solutions
magically pop into your mind when you aren’t thinking about the
problem. Either way, you’ll come back refreshed and in a healthier, more
focused mental state for work.
2. Recognize and eliminate distractions.
This should be obvious, but the most dangerous distractions
are the ones you don’t even realize are distracting. Maybe you’re
working on a new marketing plan with a couple tabs of research open, and
a third tab that’s, conveniently, open to Facebook. You get a new
notification, so you click out of your Word doc to check it real quick.
You spend 20 seconds looking at the post you were just tagged in (or the
event you were just invited to or the “like” your status just got)
before you minimize it again. Twenty seconds isn’t a long time, but it
breaks your focus and forces you to restart your last train of thought,
possibly costing you a few minutes or more. Compound that happening
several times an hour, and you’ve instantly reduced your overall
productivity.
3. Ignore low-priority items.
Low-priority items sneak up on you, artificially increasing the
length of your to-do list and distracting you from more important work.
Say you’re working on a big project when a co-worker emails you about a
quick change you need to make on your company’s website. Logging on and
making the change won’t take much time, but it will distract
you from the project and stress you out if you have to postpone it until
later. The best way to fight against these low-priority items is to
ignore them altogether. Go into “do not disturb” mode by working offline
if you can and don’t write them down on your to-do list—they
aren’t worth your immediate concern, so you’ll get to them when you get
to them. (Just don’t do the same for high-priority tasks.)
4. Create routine habits.
Habits happen naturally after they’re formed—they become a ritual,
something you can slip into automatically, something you don’t even have
to think about. For example, if you have to update an editorial
calendar every day, make it an unconscious habit, sparing you the
necessity of remembering it in a desperate scramble. Forming
habits is the hard part—a good rule of thumb is to force yourself to
commit the action every day, with no breaks from the routine, until it
comes naturally (some people say it takes 30 days, but the evidence is
iffy and subjective).
5. Work in chunks.
Instead of sitting down to complete an entire project, sit down to
accomplish one goal element or work for a certain number of hours.
Forcing yourself to complete the entirety of a project or complex task
will stress you out and make you less productive. Instead, allow
yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.
6. “Multitask” (not in the traditional sense).
No matter how busy you are, there are always “negative spaces” in
your day—and these gaps are when you should “multitask.” Try to fill the
empty spaces with productive work: On your lunch break, watch a
tutorial video or catch up on your emails. On your drive into work,
listen to audiobooks or podcasts. During your workouts, catch up on some
voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need
proof? You can’t inflate a flat car tire by blowing into it as hard as
you can, the same way you can’t effectively mow a lawn with a pair of
household scissors. No, you need the right tools, the right strategies,
for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more
productively without expending any additional effort—aka here’s how to
work smarter, not harder:
1. Walk away.
Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive.
Removing yourself from the work environment immediately reduces stress
and gives your brain a chance to “catch up.” If you’re working on a hard
problem, your subconscious mind will continue working on it even if
your conscious mind is trying to relax—which is why sometimes, solutions
magically pop into your mind when you aren’t thinking about the
problem. Either way, you’ll come back refreshed and in a healthier, more
focused mental state for work.
2. Recognize and eliminate distractions.
This should be obvious, but the most dangerous distractions
are the ones you don’t even realize are distracting. Maybe you’re
working on a new marketing plan with a couple tabs of research open, and
a third tab that’s, conveniently, open to Facebook. You get a new
notification, so you click out of your Word doc to check it real quick.
You spend 20 seconds looking at the post you were just tagged in (or the
event you were just invited to or the “like” your status just got)
before you minimize it again. Twenty seconds isn’t a long time, but it
breaks your focus and forces you to restart your last train of thought,
possibly costing you a few minutes or more. Compound that happening
several times an hour, and you’ve instantly reduced your overall
productivity.
3. Ignore low-priority items.
Low-priority items sneak up on you, artificially increasing the
length of your to-do list and distracting you from more important work.
Say you’re working on a big project when a co-worker emails you about a
quick change you need to make on your company’s website. Logging on and
making the change won’t take much time, but it will distract
you from the project and stress you out if you have to postpone it until
later. The best way to fight against these low-priority items is to
ignore them altogether. Go into “do not disturb” mode by working offline
if you can and don’t write them down on your to-do list—they
aren’t worth your immediate concern, so you’ll get to them when you get
to them. (Just don’t do the same for high-priority tasks.)
4. Create routine habits.
Habits happen naturally after they’re formed—they become a ritual,
something you can slip into automatically, something you don’t even have
to think about. For example, if you have to update an editorial
calendar every day, make it an unconscious habit, sparing you the
necessity of remembering it in a desperate scramble. Forming
habits is the hard part—a good rule of thumb is to force yourself to
commit the action every day, with no breaks from the routine, until it
comes naturally (some people say it takes 30 days, but the evidence is
iffy and subjective).
5. Work in chunks.
Instead of sitting down to complete an entire project, sit down to
accomplish one goal element or work for a certain number of hours.
Forcing yourself to complete the entirety of a project or complex task
will stress you out and make you less productive. Instead, allow
yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.
6. “Multitask” (not in the traditional sense).
No matter how busy you are, there are always “negative spaces” in
your day—and these gaps are when you should “multitask.” Try to fill the
empty spaces with productive work: On your lunch break, watch a
tutorial video or catch up on your emails. On your drive into work,
listen to audiobooks or podcasts. During your workouts, catch up on some
voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need
proof? You can’t inflate a flat car tire by blowing into it as hard as
you can, the same way you can’t effectively mow a lawn with a pair of
household scissors. No, you need the right tools, the right strategies,
for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more
productively without expending any additional effort—aka here’s how to
work smarter, not harder:
1. Walk away.
Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive.
Removing yourself from the work environment immediately reduces stress
and gives your brain a chance to “catch up.” If you’re working on a hard
problem, your subconscious mind will continue working on it even if
your conscious mind is trying to relax—which is why sometimes, solutions
magically pop into your mind when you aren’t thinking about the
problem. Either way, you’ll come back refreshed and in a healthier, more
focused mental state for work.
2. Recognize and eliminate distractions.
This should be obvious, but the most dangerous distractions
are the ones you don’t even realize are distracting. Maybe you’re
working on a new marketing plan with a couple tabs of research open, and
a third tab that’s, conveniently, open to Facebook. You get a new
notification, so you click out of your Word doc to check it real quick.
You spend 20 seconds looking at the post you were just tagged in (or the
event you were just invited to or the “like” your status just got)
before you minimize it again. Twenty seconds isn’t a long time, but it
breaks your focus and forces you to restart your last train of thought,
possibly costing you a few minutes or more. Compound that happening
several times an hour, and you’ve instantly reduced your overall
productivity.
3. Ignore low-priority items.
Low-priority items sneak up on you, artificially increasing the
length of your to-do list and distracting you from more important work.
Say you’re working on a big project when a co-worker emails you about a
quick change you need to make on your company’s website. Logging on and
making the change won’t take much time, but it will distract
you from the project and stress you out if you have to postpone it until
later. The best way to fight against these low-priority items is to
ignore them altogether. Go into “do not disturb” mode by working offline
if you can and don’t write them down on your to-do list—they
aren’t worth your immediate concern, so you’ll get to them when you get
to them. (Just don’t do the same for high-priority tasks.)
4. Create routine habits.
Habits happen naturally after they’re formed—they become a ritual,
something you can slip into automatically, something you don’t even have
to think about. For example, if you have to update an editorial
calendar every day, make it an unconscious habit, sparing you the
necessity of remembering it in a desperate scramble. Forming
habits is the hard part—a good rule of thumb is to force yourself to
commit the action every day, with no breaks from the routine, until it
comes naturally (some people say it takes 30 days, but the evidence is
iffy and subjective).
5. Work in chunks.
Instead of sitting down to complete an entire project, sit down to
accomplish one goal element or work for a certain number of hours.
Forcing yourself to complete the entirety of a project or complex task
will stress you out and make you less productive. Instead, allow
yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.
6. “Multitask” (not in the traditional sense).
No matter how busy you are, there are always “negative spaces” in
your day—and these gaps are when you should “multitask.” Try to fill the
empty spaces with productive work: On your lunch break, watch a
tutorial video or catch up on your emails. On your drive into work,
listen to audiobooks or podcasts. During your workouts, catch up on some
voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.
You can accomplish anything with hard work, they say. You can make your business a success, earn a promotion, master virtually any skill… if you just work hard.
Except working your butt off is not always enough. Need
proof? You can’t inflate a flat car tire by blowing into it as hard as
you can, the same way you can’t effectively mow a lawn with a pair of
household scissors. No, you need the right tools, the right strategies,
for the right tasks. You need to work smarter, not harder.
How though? By finding shortcuts.
Here are seven tips to help you work more efficiently and more
productively without expending any additional effort—aka here’s how to
work smarter, not harder:
1. Walk away.
Walking away from a complex task might seem counterintuitive, but breaks can actually make you more productive.
Removing yourself from the work environment immediately reduces stress
and gives your brain a chance to “catch up.” If you’re working on a hard
problem, your subconscious mind will continue working on it even if
your conscious mind is trying to relax—which is why sometimes, solutions
magically pop into your mind when you aren’t thinking about the
problem. Either way, you’ll come back refreshed and in a healthier, more
focused mental state for work.
2. Recognize and eliminate distractions.
This should be obvious, but the most dangerous distractions
are the ones you don’t even realize are distracting. Maybe you’re
working on a new marketing plan with a couple tabs of research open, and
a third tab that’s, conveniently, open to Facebook. You get a new
notification, so you click out of your Word doc to check it real quick.
You spend 20 seconds looking at the post you were just tagged in (or the
event you were just invited to or the “like” your status just got)
before you minimize it again. Twenty seconds isn’t a long time, but it
breaks your focus and forces you to restart your last train of thought,
possibly costing you a few minutes or more. Compound that happening
several times an hour, and you’ve instantly reduced your overall
productivity.
3. Ignore low-priority items.
Low-priority items sneak up on you, artificially increasing the
length of your to-do list and distracting you from more important work.
Say you’re working on a big project when a co-worker emails you about a
quick change you need to make on your company’s website. Logging on and
making the change won’t take much time, but it will distract
you from the project and stress you out if you have to postpone it until
later. The best way to fight against these low-priority items is to
ignore them altogether. Go into “do not disturb” mode by working offline
if you can and don’t write them down on your to-do list—they
aren’t worth your immediate concern, so you’ll get to them when you get
to them. (Just don’t do the same for high-priority tasks.)
4. Create routine habits.
Habits happen naturally after they’re formed—they become a ritual,
something you can slip into automatically, something you don’t even have
to think about. For example, if you have to update an editorial
calendar every day, make it an unconscious habit, sparing you the
necessity of remembering it in a desperate scramble. Forming
habits is the hard part—a good rule of thumb is to force yourself to
commit the action every day, with no breaks from the routine, until it
comes naturally (some people say it takes 30 days, but the evidence is
iffy and subjective).
5. Work in chunks.
Instead of sitting down to complete an entire project, sit down to
accomplish one goal element or work for a certain number of hours.
Forcing yourself to complete the entirety of a project or complex task
will stress you out and make you less productive. Instead, allow
yourself to work in shorter “bursts” to keep your mind fresh and reduce your anxiety. That way, you can work to the very best of your ability.
6. “Multitask” (not in the traditional sense).
No matter how busy you are, there are always “negative spaces” in
your day—and these gaps are when you should “multitask.” Try to fill the
empty spaces with productive work: On your lunch break, watch a
tutorial video or catch up on your emails. On your drive into work,
listen to audiobooks or podcasts. During your workouts, catch up on some
voicemails or watch a TED Talk. The more you learn and work in these negative spaces, the more you’ll get done overall.
These days, embracing a deeper shade of
green is a wise move. As you work to make your shop more sustainable,
you have more resources and more opportunities to go green. There’s also
greater motivation to stay on course, as additional customers choose
suppliers based on environmental performance.
As one expert said, aiming at sustainability can seem overwhelming.
But like anything else, if you start with small steps, then move to
larger ones, you can get there. Above all, realize going green does not
require going into the red.
“Sustainability is a win-win-win situation as it brings together
reducing material use, material waste, reducing cost and protecting the
environment,” said Gary Jones, assistant vice president of EHS affairs
for the Pittsburgh-based Printing Industry of America.
Small steps, he said, might start with examining the kind of cleaning
solutions you use. If possible, switch to a low VOC, low-vapor pressure
solution.
Also, look at the paper you utilize. “Most of the environmental
impact is tied to paper rather than printing,” said Phil Riebel,
president of Chicago-based Two Sides North America, an industry-funded
non-profit promoting the sustainability of print and paper, whose
membership has tripled since 2012.
“The number one thing they can do is ensure they are buying certified
paper produced from well-managed forests. The certification systems
they should be looking at are the Sustainable Forestry Initiative (FSI)
and the Forest Stewardship Council (FSC). If you buy paper that’s
certified by one or the other, you have the assurance that the forest is
being managed responsibly.” There are other eco systems that
explore the complete life cycle of paper, Riebel said. One is the
EcoLogo, the other the Green Seal. “These systems look at other paper
making aspects, ensuring the entire life cycle is considered,” he said.
“Green Seal is more focused on the recycled content of paper.”
Doreen
Monteleone, sustainability specialist with Sustainable Green Printing
Partnership of Sayville, NY and principal of D2 Advisory Group, said
when it comes to flexographic printers, the lowest-hanging fruit comes
in sizing up their current status. “Record how much water you’re using,
what your energy bill is, how much waste you’re generating, your illness
and injury rates,” she advises.
“Get people from each department, and on the shop floor, for feedback
on where you can make improvements. People target retrofitting of
lights right away. Most public utilities will come in and do an energy
audit for free.
“They will look at what type of light bulbs you have and if you have
motion sensors. Often, you’ll find if you retrofit your lighting
fixtures, and put in motion sensors, you’ll have complete return on
investment in less than two years.”
Seeking feedback from the plant floor, where employees are generating
scrap material, may result in recommendations on how to reduce scrap or
on materials that can be recycled. For instance, some companies catalog
all their leftover ink and use it in future jobs or blend it into
current ink supplies, she said.
Big Picture, Bigger Steps
As for larger actions, Jones recommends shops upgrade, update, or
replace their technology. This can involve improving existing technology
such as adding or replacing automatic blanket wash technology with
systems that don’t generate liquid waste and use lower VOC containing
solvents or outright replacing technology. This could involve moving to
technologies that don’t demand or require the same kind of chemistry as
has been used such as digital output devices. Digital devices offer
certain advantages such as reducing waste by not making plates. You
won’t have to use chemistry or manage waste water discharges from plate
processing. However complete replacements of technology is sometimes not
very realistic. People are not sitting around on piles of cash. What
drives that technology is what is being printed. If you have short-run
work, you may be able to produce it on a digital platform; if running
long-run work, it’s not cost effective.”
Monteleone also advises
examining your ink system. There are solvent-based systems, water-based
systems and radiation curables, she said.
Depending on the job you’re running, it may be to your advantage to
consult with your suppliers to ensure you have the lowest
volatile-organic compound to work with your current system. “Maybe if
you retrofit, you can go from solvent inks to the radiation curables.
But that’s a big investment,” she said.
“If you have a print job that requires solvent inks, make sure you’re
using the lowest VOC inks you can use. And that requires an ongoing
communication with your ink supplier, because new formulations come out
all the time.”
Also examine water use, which could encompass everything from how you
clean up a press to whether you have low-flow toilets in your
restrooms.
Much depends on whether you have control of the facility, or whether
you’re renting. If you have control over landscaping, you may want to
use xeriscape plants, which are plants whose growth doesn’t require a
lot of water.
“If you’re buying a new building, put in gardens that require very
little water,” she said. “You have to look at the whole picture, not
just the print room.”
Caring Customers
Do customers care if you go green? It depends, Riebel said.
There are leading companies that prioritize sustainability and select
suppliers based on environmental performance. He points to JCPenney,
for instance, as a major corporate entity that uses a scorecard
examining price, quality, service and environmental performance. “The
big guys like Time Inc. and JCP, those big paper buyers, have
sustainable paper purchasing polices,” he said. “If you want to supply
these guys, it’s an important part of the mix.”
Monteleone said that after the Sustainable Green Printing Partnership
was initiated in 2007, both printers and print buyers had to be made
aware of the partnership. “Now there are almost 60 printers that are
certified,” she said. “And printers are actually hearing from the print
buyers, ’Are you certified?’”
There’s still a misconception about
how green is defined in printing, Jones said. Often, it is defined as
certification for paper substrates and this brings a bad connotation.
There’s a cost on printer’s part to obtain that certification. However,
the customer doesn’t want to pay more because of the cost of obtaining
that certification. Printers have to recoup their cost, but whenever
they attempt to do so, they run into headwinds, which in turn has lent
the green initiative a bad name, Jones reported.
“But sustainability is more than just the certification of the fiber
in the paper,” he added. “It’s people, planet, and profit which is
everything involved in the print manufacturing cycle. How it is printed,
how it is delivered, the life cycle of the printed pieces, the inks and
coatings used to print the product. And then you have the manufacturing
process.” Applying sustainability principals has allowed printing
operations to significantly reduce costs, improve the environmental
footprint of their customer’s product, and protect the environment which
means everyone wins.
At Salem Printing in Winston-Salem, NC, a nearly 30-year-old company
that handles commercial packaging, flexographic work, digital and data
analytics in regard to direct mail, clients may not want to pay more for
sustainability, but do “certainly like our sustainable message,”
president and CEO Phil Kelley Jr. said.
“Our clients like a good honest partner that cares about everything we do.”
The green initiatives the company has taken fall in line with
Kelley’s motto that “you don’t have to sell that you’re green to make
more money.”
The company earned Forest Stewardship Council certification, and was
an early adopter of computer-to-plate technology, embracing the
technology of water washout. “We effectively became a chemistry-free
pre-press department, which was a big step,” Kelley said. “We watched
ink technologies, and about six or seven years ago, we went to the
latest vegetable-based inks, not because they were green necessarily,
but because they had better drying characteristics that made us more
efficient. We recycle every scrap of waste and get paid for it, and were
frankly quite surprised by how much we got for it. As we grew—and we’ve
grown rapidly—that’s been a way of reducing our overall material cost.”
Kelley’s
philosophy is that sustainability doesn’t have to be couched in
anti-business terms. “You can talk about it in a pro-cost-efficiency
way,” he reported. “And our clients like that message.”
One thing is certain, Jones said, and that is going green can save
rather than cost printers money. He points to printers that have gone to
“zero landfill,” recycling, reusing or reducing all their waste
products. “By so doing, they have recovered tens of thousands of cost
savings. Couple that with energy savings, reducing your energy
consumption and looking at the efficiencies of, say, purchasing. There
is a tremendous opportunity that folks don’t look at.”